Sunday, October 1, 2017

QUILL CITY MALL KL And China Press MID-AUTUMN CARNIVAL

Hi Everybody,

In conjunction with the 60th Merdeka celebrations and the Baba Nyonya Mid-Autumn Festival, the interior and exterior of Quill City Mall KL has been decorated with giant patriotic decorations and Baba Nyonya lanterns for the annual "Quill City Mall KL & China Press Mid-Autumn Carnival", adding up to the atmosphere of mid-autumn festival. 


The birth of Malaysia's unique Baba Nyonya heritage dates back to 15th century when Chinese immigrants married the locals and adopted the local ways of living. Baba Nyonya community retains many Chinese festival and Lantern Festival is one of the important days celebrated by the Baba Nyonya. In conjunction with the 60th Merdeka celebration at Quill City Mall KL, we bring you back to the scene of 15th century before Merdeka Day to indulge in the "Peranakan" culture. Booths selling mooncakes and related festive items will be featured throughout the event. 

Every time Mid-Autumn Festival comes around,Baba Nyonya has its unique Baba Nyonya sambal spice as the filling for moon cakes which are wrapped in its golden texture while the Baba Nyonya song and dance takes place in the background;the festive joy is usually shared among every race in the country. 


"Baba Nyonya culture is the combination of Chinese culture and Malaysian local culture, it is Malaysia's unique cultural characteristics. This year's Mid-Autumn Festival has commenced since 15 September 2017 (Friday) until 8 October 2017 (Sunday) in Quill City Mall KL. The Baba Nyonya Mid­ Autumn Festival and East Concourse of the mall has been decorated with the Baba Nyonya theme to promote Malaysian Chinese culture and show Malaysia's unique multiculturalism," said Data' Ar. Michael Ong, Group Executive Director of Quill Group of Companies. 

Alan Cheong, Centre Manager of Quill City Mall Kuala Lumpur said, "This year's Mid-Autumn Festival decoration in our shopping mall has garnered positive feedback in the social media space, especially the giant patriotic decoration and Baba Nyonya lanterns, Baba Nyonya Street and Baba Nyonya structure. In addition, thousands of local and overseas tourists come to Quill City Mall KL whereby the internal and external lantern decorations serves as photo taking opportunities in creating memories. Quill City Mall KL hopes that the Mid-Autumn Festival can salvage our Chinese culture allowing everyone to celebrate the culture which belongs to the festivals of Malaysia." 

In order to make this campaign a success, Quill City Mall KL's East Concourse, Ground Floor, has been transformed into a "Baba Nyonya Mid-Autumn Festival" theme consisting of the Baba Nyonya Street, lanterns, colorful tiles and accessories lets everyone to be infected with its strong and meaningful cultural atmosphere. Customers can also purchase a wide range of mid-autumn gifts on Baba Nyonya Street, including the major brands of moon cakes and tea, durian flavoured mooncakes, attractive lanterns, four treasures of the study, Chinese Painting and Calligraphy Gallery, and Baba Nyonya food. 

This event includes enthusiastic participation of the vendors including Kam Lun Thai,Tian Je, Dureeca, Lan Pavilion, LBC Lanterns and AEON.

The most anticipated event of the Mid-Autumn Festival Celebration in Quill City Mall KL is the Quill City Mall KL & China Press Mid-Autumn Carnival in support of Malaysia Lantern Association whereby customers add more fun by shopping. The carnival is from 22 to 24 September 2017 in Kuala Lumpur and the Main Atrium in Quill City Mall KL. The daily event will be from 10:00am to 10:00pm with a series of activities by the management of the mall and China Press that are carefully planned such as carnival games, oriental lantern riddles, cultural performances, DIY workshops, Chinese Painting and Calligraphy Gallery, artiste performances, lantern painting workshops and a variety of mooncake and festive items related booth sales.

"This Mid-Autumn Carnival is launched in our mall on 23 September 2017. We welcome people to come and celebrate the Mid-Autumn Festival, which is launched by Ybhg. Dato' Yean Yoke Heng, Deputy Secretary General, (Management), Ministry Of Tourism and Culture Malaysia and Dato' Ar. Michael Ong, Group Executive Director of the Quill Group of Companies, accompanied by Ng Chee Kheong, COO of Quill Group of Companies, Joseph Teo, Vice President, Marketing of Quill City Mall Kuala Lumpur together with China Press representatives attending the opening ceremony. During the event, famous young singers such as Amy Wang,Jin Se, Fyone Tan and Stephanie Liew as well as Carrie Lee served as the performers to add more joy and colour to the carnival. Wonderful celebration ofthe day such as Lion Dance Performances, Festive Drums Performance, Chinese Art Demonstration, Chang Er Performance by Miss Cosmo World and more was definitely one of the many performances not to be missed by shoppers and tourists," said Alan Cheong, Centre Manager of Quill City Mall Kuala Lumpur.


In addition, Quill City Mall KL and China Press also jointly organized a Kids Creative Colouring Contest and Recycled Lantern Making Contest. People of all ages had the opportunity to show their creative skills and win abundant prizes. Kids Creative Colouring Contest is group A (5-8 years old) and group B (9-12 years old). Each group was limited to 50 people and were on a first-come, first-served basis. At the same time, in order to respond to the call to protect the environment, Recycled Lantern Making Contest was organised to encourage people to make environmental friendly materials to produce lanterns.

Not to forget, we would like to thank one of our sponsors Director of Draften Holdings (M) Sdn Bhd, Dato' Alex Chai who has accepted the invitation of Quill City Mall KL and China Press activities to contribute his personally painted artwork for charity auction fund-raising and this was one of the corporate social responsibility activities which highlights the Baba Nyonya Mid-Autumn Festival.










Kaki Bebel,

LILY

www.ciklilyputih.com

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