Monday, June 17, 2019


Hi Everyone,

This entry is in English medium

Get ready, suit up, and put on your headsets, as Malaysia's leading cinema exhibitor, Golden Screen Cinemas (GSC) today announced that it will be introducing virtual reality (VR) offerings in its cinemas. 

lets play now!!

Through a strategic partnership with leading VR entertainment provider, VAR LIVE, GSC will launch VAR BOXes in its theatres, as part of its efforts to create new and enriching cinematic experiences that customers can enjoy beyond the silver screen. 

The VAR BOX, a dedicated simulation booth format, is designed to bring the infinite possibilities of virtual reality to audiences in a smaller footprint, and is a perfect addition to GSCinemas; creating opportunities for movie-goers to be entertained, amazed, and astounded. Powered by Oculus VR technology, these VAR BOXes come equipped with realistic weighted VR Guns that help deliver unparalleled realism. 

"At GSC, we remain committed to pioneering innovations and we're always looking to enhance our offerings, so that our customers can always enjoy an enriching cinema experience at our theatres. The introduction of virtual reality in our cinemas will give Malaysians from all walks of life an opportunity to discover a new horizon in visual and aural entertainment. We are confident that with VAR LIVE, we can provide customers more avenues to indulge their senses, so that they can experience more beyond the movies," said Ms. Koh Mei Lee, Chief Executive Officer, Golden Screen Cinemas. 

"We are thrilled and excited to announce our partnership with GSC in bringing the first state-of-the-art Virtual Reality Console, VAR BOX for all our fellow Malaysians. Customers of GSC will be one of the first to experience this immersive virtual reality experience through the VAR BOX. The partnership with GSC will bring the virtual reality experience to a whole new level of engagement for customers, while the VAR BOX imparts a brand new type of VR & AR gaming experience that will definitely stun and shake the whole Malaysia gaming industry," added Mr. Y.L Lee, Executive Director, VAR LIVE. 

At launch, movie-goers can experience two exclusive VAR BOX content titles - Over Kill & Double Tap - both of which are interactive shooter games with leaderboards and on line multi player capabilities. GSC's VAR BOXes will be launching in the Klang Valley first, and as part of the collaboration, GSC will be the only cinema chain in the country where VAR BOXes will be made available. 


VAR LIVE (M) Sdn. Bhd. has become the leading innovative Virtual Reality and Augmented Reality development company in Asia; established in 2017 by a group of talented developers, designers and animators with a passion for fun and entertainment. VAR LIVE is currently expanding and have 24 virtual reality stores/ theme park in Hong Kong, Taiwan, Malaysia, Korea, China, Philippine, and Pakistan, with more coming soon in Thailand and Singapore. 

VAR LIVE continues to create innovative entertainment content and build the most luxurious and outstanding virtual entertainment experiences! As an upgraded brand of the virtual entertainment, VAR LIVE broadens the horizon and marches toward a brand new• new milestone.

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