Pepsi Celebrates “Happy Gawai Kaamatan” Through PEPSI FM Across Sabah and Sarawak

Hi Everyone,

This Harvest season, Pepsi Malaysia brings Kaamatan and Gawai to life through PEPSI FM, a first ever unified broadcast experience across four Borneo radio stations connecting listeners in Sabah, Sarawak and Peninsular Malaysia. Presented by Etika, ERA Sabah & ERA Sarawak, Cats FM and Kupi-Kupi FM, listeners across Sabah and Sarawak tuned into PEPSI FM for a shared festive broadcast under the theme “Dari Frekuensi ke Hati, Happy Gawai Kaamatan” (From Frequency to your Hearts).

For one day, participating Sabah and Sarawak radio stations came together as PEPSI FM — a shared festive broadcast where DJs, stories, music and conversations flowed across regions as one collective celebration. Through multilingual segments, cultural storytelling and local perspectives, the broadcast highlighted the richness and diversity of East Malaysian identities while connecting listeners through a shared Harvest spirit.

The experience brought together beloved local hits, East Malaysian favourites and traditional-inspired Kaamatan and Gawai songs, alongside heartfelt dedications, cultural conversations and community shoutouts that captured the spirit of the Harvest season in one continuous celebration.

The marathon broadcast celebrated the cultural richness of Sabah and Sarawak through specially curated segments that explored the symbolism behind traditional harvest attire. Listeners were given insight into the identity and heritage embedded within Kaamatan and Gawai traditions, alongside key cultural touchpoints such as Unduk Ngadau and Kumang Gawai.

A series of live interviews added depth to the broadcast, featuring cultural artist Alena Murang, who shared her work in preserving Bornean heritage through music in endangered Kenyah and Kelabit languages, as well as her efforts to bring indigenous culture to international stages. Pepsi anthem stars Mary Grace , Rezza Shah, Ramless Walter and Dabra Sia also joined the programme, offering behind-the-scenes perspectives on the making of Pepsi’s festive anthem and its accompanying music video.

Across participating stations, the broadcast came alive through listener contributions and shared storytelling, as audiences reflected on hometown memories and personal harvest celebrations. Interwoven with language segments spotlighting Sabahan and Sarawakian dialects, the programming created a unified on-air experience that connected communities across East Malaysia through culture, music and shared heritage.

“At Pepsi, we are proud to celebrate the richness of East Malaysia’s cultural heritage,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd. “The Pepsi Harvest celebrations have become more than just a festive campaign — they are a platform to celebrate identity, connection and the stories that make Sabah and Sarawak so unique.”

She added, "This year, we introduced PEPSI FM, an initiative that brings together radio stations across Sabah and Sarawak to share music, conversations and cultural stories simultaneously, allowing more Malaysians to experience the spirit of Kaamatan and Gawai in a contemporary and accessible way. We are also continuing our annual limited-edition Harvest Festival cans, available exclusively in Malaysia during the festive season. What makes them especially meaningful is that the designs are created by East Malaysians, for East Malaysians, because we believe the people closest to the culture understand it best,” she said.

Adding to this collaboration, Priya Dharshini, Director of Astro Audio said:

“This marks the first time ERA Sabah & ERA Sarawak collaborated with Cats FM and Kupi-Kupi FM in celebrating the Gawai Dayak and Kaamatan Festival celebrations, and it is truly a proud opportunity for us. Prior to this, we had also collaborated with other radio stations, which paved the way for even more bigger partnerships in the future. Beyond bringing together four radio stations on one special platform, this initiative also creates an opportunity to strengthen the bond between the announcers and listeners, especially the communities in Borneo.“

“We would also like to express our highest appreciation to Pepsi as the main sponsor for making this special collaboration possible. Pepsi’s support has played a major role in the success of PEPSI FM, especially as a brand that is so closely connected to the people and often chosen to be celebrated together with family and guests during festive seasons such as Gawai Dayak and the Kaamatan Festival. We hope PEPSI FM will continue as a platform that unites communities and celebrates Bornean culture in the future,” she added

Watch “Dua Budaya Satu Nadi” now!

Complementing the airwaves, Pepsi launched a 3-episode short-form mini-drama series titled "Dua Budaya, Satu Nadi" (Two Cultures, One Pulse). Premiering on TV Sabah’s official digital platforms from 14 May 2026 onwards, the series follows the journey of Sunduan from Sabah and Dayu from Sarawak, whose paths cross during Kaamatan, sparking a journey shaped by culture, tradition and shared experiences across distance and time.

The story explores how two different cultural identities can come together through connection, understanding and shared celebration, reflecting the wider spirit of the Harvest season. The series brings Harvest traditions into a modern storytelling format while staying rooted in the values and heritage of Kaamatan and Gawai.

To further commemorate the season, Pepsi has unveiled its limited-edition Harvest Festival can, co-created with local artists Mohamad Faizullah Ermi bin Herman and Shirly Wong, alongside cultural storytellers Charles Mawan and Daphne Siaw. Inspired by traditional Dayak and Murut motifs, the design transforms a familiar can into a cultural keepsake that reflects unity, heritage and the spirit of “home” across Borneo.

“We wanted to create something that represents our home and shows how our cultures can come together as one,” shared Shirly Wong. Reimagined with a contemporary touch, the can transforms a familiar beverage into a cultural keepsake—reflecting the spirit of “home” and celebrating East Malaysia’s traditions on a wider stage. These limited edition 2026 Pepsi Harvest cans are now available in local supermarkets & convenient stores in Sabah & Sarawak. As well as nationwide via Etika online stores.

This year’s celebration also extends into the brand’s PR kits, which were specially handcrafted in collaboration with local communities from Sabah and Sarawak. In Sabah, Pepsi partnered with Propok View Handicraft, while in Sarawak, artisans from the Betong longhouse community contributed traditional handcrafted elements inspired by local cultural heritage.

“We are deeply thankful to Pepsi for entrusting artisans from Betong with this year’s PR kits. Opportunities like this empower local communities, celebrate Sarawak’s cultural traditions, and give our handcraft makers a platform to share their skills with a wider audience. We hope to see more collaborations that champion local heritage and craftsmanship.” Datin Rosemarie Wong-Jabu, President, Sarawak Heritage Society.

Carrying the celebration from airwaves and screens into physical spaces, Pepsi continues its celebration of East Malaysia’s cultural heritage through a series of on-ground Harvest activations across the country. Throughout the season, the brand will be present at key community celebrations with interactive booths and limited-edition merchandise, including Limited Edition Pepsi Harvest Canvas Bags, Harvest non-woven bags, Pepsi Hand Fans and the Pepsi Zero Sugar LTO cans.

Beginning in Sabah for the Jelajah Kaamatan Roadshow, the festivities continue to travel across Papar, Lahad Datu, Sandakan, Pitas and Tambunan, culminating in the state-level finale at KDCA Penampang on 30–31 May. In Peninsular Malaysia, the festivities continue with the Borneo Native Festival at Central Market, Kuala Lumpur, from 22–24 May. Finally, the journey moves to Sarawak with Gawai celebrations in Kampung Ta’ee on 1 June, followed by festivities in Betong and Kuching throughout the month.

In collaboration with The Chicken Rice Shop, Domino's Pizza, Uncle Bob, and Jollibee, customers will be eligible to obtain free limited Edition Pepsi merch with any purchase of a participating set meal accompanied by a Pepsi drink. This exclusive promotional offer is available at participating outlets nationwide for a limited time throughout the harvest festive period, serving as a special thank-you to consumers while stocks last.

Members of the public are invited to attend the listed activations throughout the campaign period across Malaysia.

LEGO MY Play Festival Transforms Suria KLCC and KLCC Park for Malaysia’s Biggest LEGO Celebration Yet

Hi Everyone,

This school holiday season, Kuala Lumpur will transform into a city-sized playground as the LEGO MY Play Festival brings the iconic KLCC precinct to life from 21 May to 7 June 2026. 

Bringing together immersive builds, larger-than-life installations, interactive play zones, and Southeast Asia’s first-ever Suria KLCC x LEGO “Play Run 2026”, the festival marks Malaysia’s biggest LEGO celebration to date and invites families of all ages to rediscover the joy of hands-on play.

Designed as a large-scale interactive play experience for both children and adults, the festival reflects The LEGO Group’s belief in the power of play beyond the screen. To complement this, Suria KLCC is anchoring the festival within its annual mental and physical well-being initiative. By combining the high-energy Suria KLCC x LEGO "Run in the Park" event with the return of its signature "Safe Space" at the Park Mall Entrance, the campaign highlights how both active physical play and community mental health support contribute to overall wellness.

With play increasingly shifting toward digital spaces, the LEGO MY Play Festival aims to encourage families to reconnect through shared real-world experiences. Through collaborative building activities, imaginative storytelling, and physical play, the festival creates opportunities for children and adults alike to explore creativity together in meaningful and memorable ways.

“While digital devices are an integral part of modern childhood, this festival showcases how hands-on discovery with LEGO bricks fosters creativity, learning, and meaningful connection,” said Nina Patricia Da Costa, General Manager of Singapore, Malaysia, and APAC Travel Retail of the LEGO Group.

“The LEGO MY Play Festival is a celebration of imagination inspired by Malaysian culture. We hope families will take this opportunity to slow down, connect, and create together as they step into an immersive, real-life LEGO world, where ideas and dreams come to life,” she added. “We are also deeply grateful to Suria KLCC for their partnership and support in bringing this experience to life at one of Kuala Lumpur’s most iconic landmarks, where families and visitors can come together and experience the joy of LEGO and play.”

Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd, said, "At Suria KLCC, we have always pushed the boundaries of what a retail space can be by delivering world-class experiential events that truly resonate with our visitors. This partnership with The LEGO Group is a prime example of how we intentionally collaborate with our retailers to play a much larger, more impactful role in the community. By tying LEGO’s philosophy of play into our annual mental and physical health initiative, we are turning a school holiday event into something far more meaningful. LEGO is just the first of many major brands we plan to collaborate with in this format, as we continue to redefine how retail destinations can drive positive social impact."

The City’s Ultimate Playground

Spanning multiple locations across the Suria KLCC precinct, the LEGO MY Play Festival features a series of large-scale interactive play zones inspired by fantasy worlds and iconic city sights.

Suria KLCC Centre Court: Discover Kuala Lumpur, the LEGO Way

Visitors will be greeted by a stunning LEGO-inspired recreation of Kuala Lumpur’s skyline, anchored by a large-scale centrepiece of the Petronas Twin Towers. These are complemented by a stunning backdrop featuring the KL Tower, Merdeka 118, and Merdeka Square, alongside playful LEGO food stalls inspired by local pasar malam culture. Highlights include the first-ever 3D LEGO build of a teh tarik seller mid-pour, as well as a 3D LEGO durian seller.

Beyond the skyline, the Centre Court invites visitors into four immersive, hands-on themed experiences based on LEGO Friends, NINJAGO, Creator, and City:

● LEGO Friends Experience

Step into a vibrant, dollhouse-inspired play zone based on the 42676 Fun At The Waterpark set. Highlights include a life-sized slide into a ball pit “splash zone”, a spinning fountain-style merry-go-round, and a hands-on brick pit filled with hidden LEGO animals.

● LEGO Ninjago Experience

Enter a life-sized recreation inspired by the 71866 Ninja Character Display set. Explore a striking monastery photo spot, a tranquil tea room with themed details, and take part in interactive battles as Ninjagos, Arin or Ras, using LEGO minifigures and spinners.

● LEGO Creator Experience

Immerse in a colourful carnival-inspired space anchored by a rotating Ferris wheel model from the 31389 Iconic Ferris Wheel set, complete with lights, motion, and playful displays. Kids can also build and showcase the LEGO ice cream of their dreams.

● LEGO City Experience

Explore a bustling pizza factory inspired by the 60496 Pizza Delivery Service set, where children can craft their own LEGO pizza creations with colourful brick “ingredients” and pile on as many imaginative toppings as they want.

To further enhance the experience, the event will also feature a dedicated LEGO Minifigure Converter zone in the Centre Court. In this exclusive first-of-its-kind experience, visitors can snap a photo of themselves and generate a personalised digital LEGO minifigure, complete with the event’s key visual as the backdrop. The resulting image serves as a playful keepsake for visitors to take home as a souvenir of their experience at the festival.

Esplanade, KLCC Park: The LEGO Football Play Arena

Football fans can step into a stadium-inspired LEGO Football Play Arena right in the heart of the Esplanade. From the dramatic tunnel walk entrance to immersive stadium lighting and crowd ambience, the experience brings the excitement of match day to life.

Inspired by the global excitement surrounding the FIFA World Cup 2026™, the outdoor experience combines the energy of football fandom with the creativity of LEGO play, offering visitors an immersive environment where sport, imagination, and family entertainment come together in spectacular fashion.

Visitors can enjoy interactive activities including a Make & Take LEGO Trophy, Human Foosball, and multiple photo opportunities featuring a 8-foot LEGO football inspired by the 43019 Football set, a FIFA trophy display modelled after the 43020 FIFA World Cup™ Official Trophy set, alongside displays of newly launched LEGO sets inspired by global football icons including Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vini Jr.

Collect, Explore, and Complete Your LEGO Mission

Families can elevate their experience with a festival mission card, embarking on a fun-filled adventure together as they complete challenges across five zones in the Centre Court and Esplanade, KLCC Park. Along the way, they can collect stamps, bond through play, and unlock exclusive rewards as they explore the festival.

Suria KLCC x LEGO “Play Run 2026”

Making its Southeast Asian debut, the Suria KLCC x LEGO “Play Run 2026” will bring an entirely new dimension of active family play to KLCC Park on 6 June 2026, combining movement, creativity, and interactive storytelling in a uniquely LEGO-inspired running experience. This 2KM family-friendly run takes participants on a playful journey filled with obstacles and interactive “play-stops”, each designed to spark creativity, movement, and fun.

Participants can join flexible flag-off sessions throughout the day from 9am to 7pm. Each runner will also get their own exclusive LEGO-themed run kit, including a T-shirt, a drawstring bag, a water bottle, a sports towel, and a one-of-a-kind Suria KLCC x LEGO “Play Run 2026” Finisher medal.

Beyond the track, the Esplanade, KLCC Park will serve as a vibrant activation zone to provide a wholesome event experience. In partnership with Suria KLCC’s tenants, the area will feature interactive setups, beauty and wellness workshops, and engaging activities for all ages. Participants and shoppers can join in the fun and stand a chance to redeem refreshing food and drinks.

Registration details for the Suria KLCC x LEGO “Play Run 2026”, including participation slots and event information, can be found on LEGO Malaysia and Suria KLCC’s official channels. Early registration is encouraged as spaces are expected to fill quickly.

The Suria KLCC x LEGO “Play Run 2026” will culminate in a grand finale, where the public can admire a stunning LEGO-themed projection on the side of the Suria KLCC building, from 8pm to 10pm on 6 and 7 June.

From immersive cityscapes and imaginative build zones to football-inspired adventures and family-friendly outdoor activities, the LEGO MY Play Festival promises an unforgettable celebration of creativity, connection, and play. Families, LEGO fans, and visitors from across the region are invited to experience Malaysia’s largest LEGO activation and create memories together at the heart of Kuala Lumpur this school holiday season.

The LEGO MY Play Festival was made possible thanks to KLCC as the Official Venue Partner. Supporting the Suria KLCC x LEGO “Play Run 2026" as the Official Healthcare Partner is IHH Healthcare, with medical support on event day provided by Gleneagles Hospitals, Pantai Hospitals, and Prince Court Medical Centre to help ensure a safe and enjoyable experience for all participants and families.

For more information, visit the LEGO Malaysia website and Suria KLCC website or head to Suria KLCC to start your building adventure.

“HAK: TUNTUT ATAU TUNDUK” Bangkitkan Persoalan Tentang Hak Masyarakat dan Pilihan yang Membentuk Masa Depan Negara

Hi Semua,

Astro Shaw, dengan kerjasama Etika Sdn Bhd (menerusi jenama 7UP dan Mirinda), Enotech Pictures dan Icon Pictures, terus memperkukuhkan industri perfileman tempatan menerusi filem terbaharu mereka, HAK: Tuntut Atau Tunduk.

Berlatarbelakangkan komuniti yang semakin berkembang dan realiti tempat kerja yang kian berubah, HAK: Tuntut Atau Tunduk mengetengahkan sebuah filem reflektif dan konstruktif mengenai perubahan sosial yang membentuk kehidupan harian rakyat Malaysia masa kini. Filem ini menyentuh tema maruah, tanggungjawab, integriti dan hubungan sesama manusia, sambil mengajak penonton untuk merenung nilai-nilai yang membentuk cara masyarakat hidup, bekerja dan berinteraksi antara satu sama lain, khususnya di Malaysia.

Diarahkan oleh pengarah terkenal Ezrie Gazali yang dikenali menerusi Abah Saya Uncle Mike, dengan skrip hasil tulisan penulis tersohor Alfie Palermo yang sebelum ini menghasilkan siri premium One Cent Thief, HAK: Tuntut Atau Tunduk dibangunkan daripada konsep cerita asal yang dicetuskan oleh Santharuban Thurai Sundaram.

Sebagai rakan strategik filem ini, Etika menyertai projek ini selepas memulakan perbincangan bersama Astro Shaw untuk meneroka kolaborasi berasaskan penceritaan yang mampu mengetengahkan perbualan sosial yang bermakna menerusi medium filem. Melalui jenama 7UP dan Mirinda, Etika ingin menyokong karya yang mampu mendekati rakyat Malaysia melangkaui hiburan semata-mata, sambil menggalakkan refleksi secara konstruktif dan mudah didekati.

Setiap babak dihidupkan oleh barisan pelakon berbakat seperti Syafiq Kyle, Beto Kusyairy, Kodi Rasheed, Mimi Lana, Fadhli Masoot, Aziz M. Osman, Radhi Khalid, Rubini Sambanthan, El Umar Mokhtar dan Fizz Fairuz. Menariknya, filem ini turut menandakan kolaborasi pertama di layar antara Syafiq Kyle dan Beto Kusyairy.

Kini dalam fasa produksi aktif di sekitar Lembah Klang, HAK: Tuntut Atau Tunduk menjalani penggambaran di lokasi-lokasi autentik termasuk pasar awam dan kawasan pangsapuri kediaman bagi menampilkan visual realistik yang memperkayakan penceritaan emosional dan dekat dengan kehidupan seharian Filem ini dijadualkan menemui penonton di pawagam seluruh negara pada penghujung tahun ini.

Menurut Penerbit Eksekutif HAK: Tuntut Atau Tunduk merangkap Ketua Astro Shaw, Raja Jastina Raja Arshad, “Astro Shaw sentiasa komited untuk membawa kepelbagaian genre serta cerita yang mencerminkan realiti masyarakat Malaysia. HAK: Tuntut Atau Tunduk adalah karya yang kami bangunkan bersama rakan penerbit dengan pendekatan lebih berani dengan naratif berlatarkan realiti ekonomi yang mencabar dan melibatkan hak-hak tertentu masyarakat yang semakin terjejas akibat sistem serta dominasi warga asing. Kami percaya cerita sebegini wajar dikupas dengan lebih mendalam dan berlapis, agar realiti ini dapat disampaikan dengan jujur melalui medium penceritaan, sekali gus mencabar perspektif penonton untuk melihat sesuatu isu dari sudut pandang berbeza.

Kami rasa berbesar hati dapat meneruskan kerjasama bersama rakan strategik 7UP dan Mirinda selepas penghasilan filem ‘Abah Saya, Uncle Mike’ tahun lalu. Kolaborasi ini membuka ruang kepada pendekatan kempen pemasaran pemasaran yang lebih dinamik dan kreatif, sekali gus membantu kami memperluaskan capaian serta mendekatkan filem ini kepada penonton dengan cara yang lebih segar dan berimpak.”

Amy Gan, Naib Presiden Pemasaran, Etika Sdn Bhd yang turut bertindak sebagai Penerbit Eksekutif filem ini berkata, “Di Etika, kami sentiasa percaya kepada pendekatan yang lebih berani di mana jenama dan penceritaan dapat dikaitkan secara bermakna. Kami teruja untuk terus mengukuhkan kerjasama berasaskan naratif bersama Astro Shaw dengan menyokong karya yang bukan sahaja menghiburkan, tetapi turut mencerminkan realiti dan perbualan yang sedang membentuk masyarakat hari ini. 7UP dan Mirinda telah lama menjadi sebahagian daripada kehidupan harian rakyat Malaysia — hadir di ruang tempat masyarakat berkumpul, bekerja, makan dan berhubung. Melalui HAK: Tuntut Atau Tunduk, kami melihat peluang untuk menyokong sebuah cerita yang membawa perhatian kepada perbualan sosial yang sudah pun berlaku di sekeliling kita; menyentuh soal pekerjaan, maruah, pemilikan dan rasa kebersamaan, sambil menggalakkan refleksi serta perbualan yang bermakna.”

Amy menambah, “Bagi kami, perbualan mengenai HAK bukan sekadar tentang hak semata-mata. Ia juga berkait rapat dengan tanggungjawab — mengajak rakyat, majikan, pekerja, pihak berkuasa dan masyarakat secara keseluruhan untuk mengiktiraf maruah kerja yang jujur dalam apa jua bentuk, serta merenung bukan sahaja siapa yang mengisi ruang tertentu, tetapi juga apa yang mungkin telah kita sebagai masyarakat berhenti hargai, pupuk atau wariskan. Sebelum kita mempersoalkan mengapa sesetengah ruang bertukar tangan, mungkin kita perlu terlebih dahulu bertanya mengapa ruang itu dibiarkan kosong. Sebagai jenama yang sebati dengan budaya Malaysia, 7UP dan Mirinda berharap dapat menyegarkan semula perbualan ini dengan membawa masyarakat ke meja perbincangan dan menggalakkan rakyat Malaysia melihat isu ini dengan lebih jujur, empati dan kefahaman.”

HAK: Tuntut Atau Tunduk mengisahkan Hakim (Syafiq Kyle), seorang pegawai operasi di sebuah pasar awam yang semakin terdesak untuk mendapatkan wang menjelang kelahiran anak pertamanya. Desakan tersebut membawanya ke jalan eksploitasi yang akhirnya memberi kesan kepada pekerja asing di sekelilingnya. Namun, kehidupannya berubah menjadi semakin berbahaya apabila dia menemui sebuah beg berisi wang tunai, sekali gus meletakkan dirinya dan keluarganya dalam buruan individu-individu kejam yang mahu merampas kembali wang tersebut. Mampukah Hakim melindungi insan tersayang sebelum semuanya terlambat?

Nantikan HAK: Tuntut Atau Tunduk di pawagam seluruh negara pada penghujung tahun ini. Ikuti platform media sosial rasmi Astro Shaw untuk klip eksklusif dan perkembangan terkini.