Monday, August 25, 2025

REDLINE Fitness Games by NISSAN Telah Kembali Untuk Edisi Ketiga!

Hi Korang,

REDLINE Fitness Games by NISSAN telah kembali ke Malaysia untuk edisi ketiga pada 26 dan 27 Julai, bertempat di Pusat Pameran & Konvensyen Antarabangsa MINES (MIECC). Menyusuli kejayaan dua edisi terdahulu pada 2023 dan 2024, acara tahun ini telah mencatatkan penyertaan yang jauh lebih tinggi, mengukuhkan lagi kedudukannya sebagai salah satu pertandingan kecergasan paling besar dan inklusif di Asia Tenggara. Lebih 10,000 peserta dan penonton dari dalam dan luar negara membanjiri arena REDLINE Fitness Games pada hujung minggu lalu yang penuh aksi.


REDLINE Fitness Games adalah gerakan serantau yang menggabungkan semangat kesukanan dan komuniti. Ia mengalu-alukan pernyertaan semua individu, tanpa mengira tahap kecergasan dan mendorong mereka untuk berani keluar dari zon selesa bagi mencabar diri dalam dunia kecergasan.

Dianjurkan oleh Fresh Events Asia dan disokong oleh penaja utama NISSAN, REDLINE Fitness Games menyediakan platform untuk peminat gim dan gaya hidup aktif menguji had mereka dalam persekitaran yang dinamik dan penuh tenaga.

REDLINE Fitness Games telah menampilkan satu rangkaian stesen senaman berturutan yang direka untuk menguji kekuatan, stamina, kelincahan dan ketahanan mental. Tahun ini, peserta berdepan dengan 12 cabaran yang melibatkan seluruh badan seperti larian 500 meter, SkiErg, BikeErg, RowErg, deadball burpees, sled push & pull, dan The Mule, cabaran membawa beg pasir yang akan bertambah berat.


Turut disertakan adalah senaman seperti Russian twists, squat thrusts, shuttle runs dan sandbag gauntlet; semuanya direka untuk memberi latihan yang seimbang tetapi mencabar dari pelbagai sudut.

Semua peserta bertanding secara solo, berpasangan atau berkumpulan (relay), dalam kategori lelaki, wanita dan campuran. Para peserta solo memilih daripada tiga tahap kesukaran: Permulaan (Tahap 1), Pertengahan (Tahap 2) dan Mahir (Tahap 3) - memastikan semua individu, dari pelbagai latar belakang boleh menyertai acara ini dengan lebih bermakna dan kompetitif.

Menurut Jeff Ross, Pengurus Besar Fresh Events Asia, daya tarikan REDLINE Fitness Games terletak pada gabungan intensiti fizikal dan semangat komuniti.

“Setiap tahun, REDLINE Fitness Games mengingatkan kita tentang semangat kental dan sokongan sesama peserta. Sejak mula lagi, REDLINE Fitness Games bukan sekadar sebuah acara kecergasan, ia adalah ruang yang dicipta bagi semua, sama ada atlet berpengalaman atau peserta kali pertama untuk menjadi sebahagian daripada satu gerakan yang lebih besar,” kata beliau.

“Kami juga amat menghargai sokongan berterusan daripada NISSAN, MyCEB, Concept2 dan semua rakan kongsi serta pempamer yang menjayakan REDLINE Fitness Games di Malaysia.”

Kembalinya NISSAN sebagai penaja utama acara ini adalah bukti kukuh keserasian jenama tersebut dengan nilai-nilai REDLINE Fitness Games. Menurut Khoo Cheng Pah, Ketua Pegawai Eksekutif Edaran Tan Chong Motor Sdn Bhd, penglibatan berterusan NISSAN mencerminkan komitmen mereka dalam mempromosikan kekuatan, ketahanan, dan keberanian – semua kualiti utama yang menjadi teras kepada kedua-dua REDLINE Fitness Games dan juga rangkaian produk NISSAN.

”Kami berbangga dapat menjadi sebahagian daripada REDLINE Fitness Games sekali lagi! Secara dasarnya, REDLINE Fitness Games adalah tentang melangkaui had prestasi diri. Semangat dan usaha gigih untuk mencapai prestasi tertinggi ini mencerminkan aspirasi NISSAN dalam setiap apa yang kami bina dan lakukan – iaitu sentiasa berkembang dan menjadi lebih baik. Kerjasama ini menjadi amat bermakna buat kami kerana ia lahir daripada wawasan yang dikongsi bersama untuk melangkah lebih jauh,” tambah beliau.

REDLINE Fitness Games 2025 turut mendapat sokongan daripada Biro Konvensyen dan Pameran Malaysia (MyCEB), agensi di bawah Kementerian Pelancongan, Seni dan Budaya Malaysia.

“Kami gembira dapat menyokong REDLINE Fitness Games yang kini berkembang menjadi acara kecergasan ikonik di Malaysia dan rantau ini. Acara ini mencerminkan pengalaman dinamik berfokus komuniti yang selari dengan misi kami untuk menjadikan Malaysia sebagai destinasi pilihan untuk acara sukan dan gaya hidup bertaraf dunia. Kami amat berbesar hati dapat menyumbang kepada kejayaan berterusan acara ini. Dengan sokongan strategik dan maklumat terperinci yang kami berikan, kami memastikan para peserta dapat menikmati pengalaman yang selamat, bermanfaat, dan kaya dengan elemen budaya,” kata Tan Mei Phing, Ketua Pegawai Eksekutif MyCEB.

Edisi ketiga REDLINE Fitness Games di Malaysia telah pun menjadi pembuka tirai bagi mengembangkan jenama ini ke seluruh rantau Asia Tenggara. Pada Disember 2025 kelak, Bangkok pula akan menjadi tuan rumah REDLINE Fitness Games buat kali pertama, diikuti oleh Vietnam pada awal 2026.


Istilah ‘REDLINE’ merujuk kepada had prestasi maksimum, sama seperti enjin kereta yang dipacu ke tahap tertinggi. Dalam REDLINE Fitness Games, peserta telah digalakkan untuk mengenal pasti had kemampuan iaitu “REDLINE” masing-masing dan seterusnya mencabar had fizikal dan mental mereka.

REDLINE Fitness Games by NISSAN terus mengembangkan potensi bagi acara kecergasan yang berasaskan komuniti. Ia bukan sekadar pertandingan tetapi pengalaman yang mencabar dari segi fizikal, memberi kepuasan emosi, dan mencetuskan inspirasi.

Untuk maklumat lanjut tentang acara tersebut, sila layari www.redlinefitnessgames.com.


Monday, August 18, 2025

Savour the Spirit of Merdeka at the Curve Merdeka Food Run 2025

Hi Everyone,

Back by popular demand, the Curve Merdeka Food Run 2025 is set to return this 30 August 2025 - and it promises to be bigger, better, and more delicious than ever. With twice the excitement and double the participation, this year’s event promises a fun-filled 5KM experience where fitness meets food, and community spirit takes centre stage.


Following the success of last year’s inaugural run, which saw an impressive 1,500 participants, this year’s event is expected to attract up to 3,000 runners, comprising families, fitness enthusiasts, and food lovers alike. Kicking off at 7.30am from the Piazza, participants can look forward to a tasty twist along the route with food pit stops serving beloved local delights like nasi lemak, curry puffs, satay, and more.

The event underscores the Curve’s commitment to promoting healthy lifestyles while celebrating cultural pride and community connection. It’s more than a run - it’s a journey through Malaysia’s vibrant culinary heritage, where every step brings you closer to the tastes that unite us.

"We are thrilled to bring back the Curve Merdeka Food Run in 2025 with even more excitement and energy," said En Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad. "Malaysians have always shared a strong bond over food, and what better way to celebrate Merdeka than by uniting people through two of our national passions - food and togetherness. This event perfectly reflects our goal of creating shared experiences that honour Malaysian culture, promote wellness, and build strong community bonds."

In the true spirit of Merdeka, the run welcomes everyone - from serious runners to families, colleagues, and casual participants. Registrations are now open till 3 August 2025, with discounted rates for a group of 4. Companies are also encouraged to take part through corporate packages, perfect for team building and employee wellness.


To top it off, participants will stand a chance to win exciting prizes worth RM10,000 through a Lucky Draw at the end of the event. It’s a perfect way to wrap up a morning of fun, fitness, and flavours.

the Curve Merdeka Food Run 2025 is part of the mall’s broader Merdeka Campaign, which will run throughout the month of August. Anchored by themes of health, heritage, and harmony, the campaign includes a vibrant line-up of festive activities, cultural showcases, and community engagements, all designed to honour Malaysia’s independence and multicultural legacy.

Whether you’re running for fitness, fun, or food, the Curve Merdeka Food Run 2025 offers a one-of-a-kind way to celebrate what it means to be Malaysian.

For more details or to register, visit www.thecurve.com.my or HeyJom.com, or check us out on Facebook and Instagram.



Friday, August 15, 2025

Celebrate Malaysian Flavors with Merdeka Rasa Afternoon Tea: A Tea Pairing Journey by Element Kuala Lumpur and Dilmah

Hi Everyone,

In celebration of Merdeka and Malaysia Day, Element Kuala Lumpur, in collaboration with Dilmah Tea, proudly presents the Merdeka Rasa Afternoon Tea, a thoughtfully curated tea pairing experience that honors Malaysia’s vibrant culinary heritage through a refined and flavor-forward lens.


The phrase Merdeka Rasa, which translates to “freedom of taste”, captures the spirit of this experience — a celebration of the diverse flavors, traditions, and stories that define our Malaysian identity.

Served at TRACE Restaurant & Bar, perched on Level 40 with panoramic views of the Kuala Lumpur skyline, this high tea offers a tribute to local ingredients reimagined with global finesse, beautifully complemented by Dilmah’s premium tea selection.

Guests are welcomed with a refreshing Dilmah’s Rosehip & Hibiscus Iced Tea, a bold and floral welcome drink made with hibiscus, Malaysia’s national flower, blended with citrus and mint. What makes this high tea truly special is its tea pairing concept.


Each sweet and savory item is carefully crafted to complement specific Dilmah blends. Savories pair best with Dilmah’s Brilliant Breakfast Tea, while sweets shine alongside Dilmah’s Jasmine Green Tea. The full set is served in a nostalgic three-tier basket, evoking warmth and Malaysian charm

Crafted by Element Kuala Lumpur’s culinary team, the Merdeka Rasa Afternoon Tea features six savories and five sweet items, each with its own story.


Among the savory highlights is the Pulled Beef Rendang Brisket & Mushroom Vol-au-Vent, where the beef is slow-braised for over six hours in a medley of local spices, offering a deep, robust flavor. The Lobster Roll with Garlic Cheese Sauce, made using fresh Sabah lobster, adds a creamy, indulgent touch to the selection.

On the sweet side, Chef Hafiz Iskandar, the hotel’s Pastry Chef de Partie, shares that one of his proudest creations is the Pandan Cranberries Scone. “I spent nearly two years refining the texture of this scone,” he says. “The pandan lends a uniquely Malaysian aroma, and we serve it with clotted cream and jam for the perfect balance.”



Chef Hafiz also highlights two desserts made using Dilmah teas. “For something light and refreshing, try the Honey Chamomile Jelly,” he explains. “It’s made with Dilmah’s Chamomile Tea, and filled with fresh local fruits. We top it with sengkuang pearls for a chewy, fun texture.”

Meanwhile, the Peach Tea Cream Cheese Mousse, infused with Dilmah’s Peach Tea, is smooth and delicate. The top is adorned in colors inspired by the Jalur Gemilang, paying tribute to the Merdeka spirit.

Other notable items include the Cucumber & Tuna Tataki, Cannellini & Fava Bean Salad in Tart Shell, Crispy Fried Prawn Dumpling, BBQ Grilled Chicken Tortilla Wrap, Passionfruit Bavarois, and Green Spirit Petit Gâteau, all thoughtfully crafted to showcase Malaysian ingredients with a modern twist.


As a special gesture, each set comes with two Dilmah Flavored Green Tea packs, allowing guests to continue their tea journey at home.

The Merdeka Rasa Afternoon Tea is priced at RM168 nett for two persons, available daily from 1:00 PM to 5:00 PM, from 1 August to 30 September 2025. For dining enquiries, please call 03 2771 3351. To make a reservation, visit Merdeka Rasa Afternoon Tea.

For those looking to extend their celebration, Element Kuala Lumpur also introduces a Merdeka Rasa Room Package. This staycation bundle includes a two-night stay with breakfast for two and one Merdeka Rasa Afternoon Tea set, providing the perfect opportunity to savor the flavors of Malaysia with a view.