KFC MALAYSIA SQUADS UP WITH PUBG: BATTLEGROUNDS AND PUBG MOBILE IN EXCITING NEW COLLAB FOR GAMERS TO LOAD UP, DIVE IN AND TASTE VICTORY

Hi Everyone,

KFC MALAYSIA is celebrating the launch of the ultimate “WINNER WINNER CHICKEN DINNER” for KFC fans alongside PUBG: BATTLEGROUNDS and PUBG MOBILE players as they join squads in a battle royale for the ultimate taste of victory.

The KFC, PUBG: BATTLEGROUNDS and PUBG MOBILE partnership brings customers an exciting new promotion, unlocking exclusive in-game rewards with the purchase of special KFC PUBG meals, starting 11 October 2023 while stocks last.

When KFC customers purchase the Gamer Box they will score in-game finger lickin’ good loot straight from the Colonel’s kitchen. The rewards include up to six battle cosmetics in KFC's signature red and white brand colours and inspired by KFC’s craveable tastes, allowing PUBG: BATTLEGROUNDS and PUBG MOBILE gamers to indulge all their senses. Players will also experience exciting KFC in-game visuals and digital experiences.

In addition to these tasty in-game treats, players can savour the flavour and experience the collaboration in the real world. Fans can “Load up, Dive in” and order at participating KFC restaurants, on the KFC app or via KFC.com.my to enjoy the special Gamer Box which includes a Zinger Burger, one chicken, one fries (M), one 6pc O.R. Nuggets, one Coleslaw (s) and one Drink.

For a limited time during this collaboration, PUBG MOBILE players can look forward to indulging their senses with virtual dining experiences in KFC Royale Restaurants across the Erangel, Miramar, Nusa, and Livik maps. These in-game KFC restaurants will offer players the opportunity to feast on mouthwatering KFC delicacies, each with their own distinct health or energy boosts, to help them take home the win. Players will also be able to gear up in KFC themed items including the KFC Royale Colonel Set, Chicken Champ Cover and Set, Royale Delight Top and Parachute, Seasoned Squad Graffiti, and Crispy Crunch Avatar Frame.

While PUBG: BATTLEGROUNDS players will have the exciting opportunity to acquire KFC-themed in- game items and encounter KFC restaurants on the Erangel map. Inside these KFC restaurants, players can explore a variety of themed items available at the kiosks, including the KFC Chicken Box, KFC French Fries, and KFC Energy Drink – each offering health benefits. Game gear, wins and accessories include KFC themed Colonel's Bucket Hat, Colonel's Jacket, Colonel's Shorts, Colonel's Clogs, Colonel's Parachute, and "It's Finger Lickin' Good" Spray. Players will also be exposed to crave-worthy KFC in- game visuals such as the statue of Colonel Sanders, kiosks issuing health benefits, plane banner, electric billboards, and map decal.

“We are the pros when it comes to making the world's most finger lickin’ good fried chicken and delivering on the taste you crave,” said KFC Malaysia’s Chief Marketing Officer Premnath Unnikrishnan.

“Now PUBG: BATTLEGROUNDS and PUBG MOBILE fans can enjoy the iconic KFC taste like never before then dive into a battle royale and score big loot for a double taste of victory,” he said

"This partnership delivers an exhilarating gaming experience where players land, loot, and survive while enjoying exclusive cosmetics,” said PUBG: BATTLEGROUNDS, PUBG STUDIOS Executive Producer Taeseok Jang.

“It ensures that players savour a finger lickin’ good taste of victory, perfectly blending the worlds of KFC and PUBG: BATTLEGROUNDS.” PUBG MOBILE is thrilled to partner with KFC, the internationally renowned restaurant brand," said PUBG MOBILE Publishing, Tencent Games Head Vincent Wang.

"As one of the biggest mobile games in the world, PUBG MOBILE is committed to bringing quality gameplay to people on the move, just like KFC brings great food to people in thousands of locations globally. We can't wait for KFC customers to experience diving into PUBG MOBILE and securing that chicken dinner,” he added.

Each Gamer Box includes a voucher code to enter on the special KFC X PUBG site, accessed via QR codes in-store or on vouchers. Once on kfcxpubg.com users will redeem their vouchers to receive PUBG: BATTLEGROUNDS codes for in-game rewards on PC and console or PUBG MOBILE codes to redeem via their mobile device.**

The PUBG MOBILE virtual dining experiences will be available from 2nd October 2023 until 6th November 2023. Download PUBG MOBILE for free on the App Store and Google Play Store. For more information on in-game updates visit the PUBG MOBILE website.

The PUBG: BATTLEGROUNDS KFC restaurants and KFC-themed in-game items are available from 11th October 2023 to 7th November 2023 on PC and from 19th October 2023 to 15th November 2023 on consoles. For the latest information on PUBG: BATTLEGROUNDS, please visit https://pubg.com/en-na or follow the official social media channels (Twitter / Instagram / Facebook / TikTok).

*Promotion only available in participating markets. Must purchase PUBG: BATTLEGROUNDS meal between 11 October 2023 and 7 November 2023 in-store, online or the KFC app, as applicable. While supplies last. Canceled order not eligible. Prices, participation, and meal items may vary. Mobile ordering and delivery available at participating locations. Tax, tips, fees extra

**PUBG: BATTLEGROUNDS or PUBG MOBILE account required for in-game rewards. PUBG: BATTLEGROUNDS is a free-to-play game available for PC, Xbox, and PlayStation. PUBG MOBILE is available on mobile devices. The game is recommended for audiences 16 years of age and older on PC and console, with a 12+ rating for the mobile version. Children under 16 years of age playing on PC or console and those under 12 years playing on mobile, should have parental advisory.

PIKOM: Ekonomi Digital Malaysia Pada Momentum Menaik Yang Kukuh

Hi Korang,

Sesuatu yang penting untuk kita ketahui

Baru-baru ini kak lily berkesempatan untuk turut sama hadir ke program ‘TINJAUAN PASARAN KERJA EKONOMI DAN DIGITAL PIKOM 2023 /2024 yang bertempat di PIKOM HQ, Empire Damansara, Selangor.

Ekonomi digital Malaysia dijangka menyumbang 24.4% yang mengagumkan kepada Keluaran Dalam Negara Kasar (KDNK) negara pada 2023, berlatarbelakangkan unjuran pertumbuhan KDNK sebanyak 4.2%, menurut Persatuan Teknologi Kebangsaan Malaysia (PIKOM).

PERIHAL PIKOM

PIKOM ialah persatuan yang mewakili industri teknologi di Malaysia. Keahliannya kini terdiri daripada lebih 1,000 syarikat aktif yang terlibat dalam keseluruhan spektrum produk dan perkhidmatan teknologi, yang menguasai 80% daripada jumlah perniagaan TECH di Malaysia. Untuk maklumat lanjut, layari www.pikom.org.my

Timbalan pengerusi PIKOM Alex Liew berkata jangkaan sumbangan 24.4% menandakan momentum menaik yang kukuh.

“PIKOM percaya momentum itu akan mengekalkan kekuatannya, dengan ekonomi digital dijangka mencecah 25.5% sumbangan kepada KDNK pada 2024, walaupun ekonomi negara diramalkan pertumbuhan 4.5%,” kata Liew.

PIKOM: EKONOMI DIGITAL MALAYSIA PADA MOMENTUM MENAIK YANG KUKUH

Data sejarah menyokong trajektori menaik ini, dengan ekonomi digital masing-masing telah menyumbang 23.2% dan 23.4% pada 2021 dan 2022.

“Peningkatan teguh ekonomi digital, berdaya tahan walaupun di tengah-tengah pergolakan ekonomi global, telah mengukuhkan kedudukannya sebagai tonggak penting dalam struktur ekonomi Malaysia,” tambah Liew.

"Peranan strategiknya dalam mewujudkan pekerjaan, memudahkan kerja jauh semasa dan juga selepas pandemik sambil memupuk kemajuan teknologi dan inovasi tempatan telah memainkan peranan intrinsik dalam memacu negara ke hadapan."

Dari segi pekerjaan, pasaran pekerjaan digital telah menyaksikan pertumbuhan dua angka dalam gaji teknologi, mencerminkan ekonomi yang memanfaatkan teknologi secara bijak untuk meningkatkan kecekapan dan produktiviti.

Committee Chairman Woon Tai Hai

Penasihat dan pengerusi penyelidikan PIKOM Woon Tai Hai berkata: "Sektor teknologi telah mengalami pertumbuhan gaji tahun ke tahun yang ketara sebanyak 13.9% pada 2023, berbeza dengan pertumbuhan julat persentil 2% yang diperhatikan dalam dua tahun sebelumnya."

“PIKOM juga mengunjurkan pertumbuhan gaji sebanyak 4.13% untuk 2024, dan Purata Kadar Pertumbuhan Tahunan (AAGR) sebanyak 6.45% dalam dekad akan datang.”

Woon menyifatkan pertumbuhan ketara ini disebabkan gabungan faktor termasuk persaingan yang semakin sengit untuk mendapatkan bakat, penghantaran pulang profesional mahir berikutan wabak itu, Ringgit yang semakin lemah, transformasi digital yang dipercepatkan dalam sektor swasta dan dasar kerajaan yang berfikiran ke hadapan.

“Pertumbuhan ekonomi yang sihat pada tahun sebelumnya selalunya menunjukkan kemasukan pekerjaan dan kenaikan gaji seterusnya pada tahun berikutnya, lazimnya ketinggalan enam hingga dua belas bulan,” tambah Woon.

Menyelam lebih dalam ke dalam angka, gaji yang diiklankan dijangka meningkat sebanyak 13.9%, dirangsang oleh pertumbuhan 8.7% dan 9.3% dalam sektor bukan elektronik (NE) dan ekonomi digital (DE), masing-masing pada tahun sebelumnya.

Bagaimanapun, penentukuran semula dijangka pada 2024, di mana pertumbuhan gaji yang diiklankan diunjurkan stabil pada 4.1%, menyederhana daripada lonjakan tinggi yang dialami tahun ini.

Lebih-lebih lagi, walaupun Malaysia berada pada kedudukan ke-12 apabila gaji dalam kelompok 10% teratas dibandingkan dengan 20 ekonomi terpilih, ia mendapati dirinya berada pada kedudukan ke-17 yang kurang memberangsangkan daripada 21 apabila membandingkan gaji purata.

"Perkara terakhir ini adalah kebimbangan yang dapat dirasai dan pemangkin yang munasabah untuk membuang otak bakat digital kami yang tidak ternilai," kata Woon.

Left: Committee Chairman (Woon Tai Hai), PIKOM Deputy Chairman (Alex Liew) and PIKOM CEO (Ong Kian Yew)

Sementara itu, Ketua Pegawai Eksekutif PIKOM Ong Kian Yew berkata bahawa persatuan itu "tetap mengekalkan penerbitan tahunan ini selama 16 tahun yang lalu, berhenti hanya semasa tahun wabak awal 2020."

Laporan 2023, sambil mengekalkan teras analisisnya di pasaran teknologi dan menonjolkan jawatan pakar seperti dalam keselamatan siber, kecerdasan buatan (AI) dan sains data, juga memperkenalkan bahagian baharu yang memberi penerangan tentang gaji CEO merentas 21 industri berbeza.

“Gaji teknologi penandaarasan adalah penting, berfungsi sebagai lensa yang melaluinya kedudukan kompetitif Malaysia dalam landskap teknologi global dan serantau boleh dilihat, sekali gus memupuk inovasi dan memaklumkan penggubalan dasar,” kata Ong, menekankan penggunaan USD yang diselaraskan untuk pariti kuasa beli (PPP) untuk memberikan pembaca pandangan yang menyeluruh.

Beliau menambah, dengan mengekalkan piawaian penyelidikan yang ketat, PIKOM memastikan metodologi yang konsisten dan teliti, memanfaatkan model matematik dan statistik serta bekerjasama dengan rakan kongsi termasuk Jobstreet by SEEK, Payscale, Pakar Gaji dan Institut Penyelidikan Ekonomi.

Sambil melahirkan rasa terima kasih kepada rakan kongsi dan pengiklan, khususnya Perbadanan Ekonomi Digital Malaysia (MDEC), TalentCorp Malaysia dan Pertubuhan Industri Pengkomputeran Asia-Ocean (ASOCIO), Ong menambah bahawa laporan itu akan disebarkan pada Sidang Kemuncak Digital ASOCIO di Seoul, November 2023.

Sidang Kemuncak Digital ASOCIO berfungsi sebagai pertemuan penting untuk memupuk rangka kerja dan platform yang kondusif untuk perdagangan rentas sempadan. Acara itu juga berfungsi untuk melibatkan entiti kerajaan dalam merangka agenda digital nasional yang koheren, membantu ekonomi ahli dalam mewujudkan industri ICT yang berdaya saing global, mewakili suara industri ICT di forum perdagangan dan teknologi antarabangsa dan dalam memudahkan pelaksanaan piawaian dan tadbir urus.

SOFAX DAY: CELEBRATING FUTURISTIC HOME DESIGN FROM THE COMFORT OF YOUR SOFA

Hi Everyone,

SofaX, Malaysia's pioneering virtual home design application, is redefining the world of home furnishing with its cutting-edge technology and an innovative personal shopper service.

 

As a metaverse for homeowners, the SofaX app offers an immersive way to envision and create dream homes, complete with the ability to purchase items from leading home decor and furniture brands. The company's dedication to enhancing the home decor experience has resulted in a thriving user base and continues to push the boundaries of what is possible within the realm of virtual home design.

“We embarked on this journey to redefine the home design experience by making it both innovative and convenient. Our goal was to create a one-stop hub where users could seamlessly handle everything from conceptualisation to purchase within a single platform. We continue to emphasise the physical and digital (phygital) experience for our customers via our virtual reality technology and dedicated pool of personal shoppers who provide advisory without sales pressure.” said Mac Lai, Chief Operating Officer.

SofaX goes beyond serving new homeowners, it also extends its services to subsale properties. This inclusivity ensures that all individuals, regardless of the type of property they own, can utilise the app and its services to create and complete their dream spaces. SofaX serves as a seamless bridge between homeowners and furniture retailers or interior design service providers by offering a personal shopper service.

This service combines online research and vision boards with the traditional in-store experience, creating a phygital (physical + digital) experience for homeowners. With its 3D modelling and photorealistic technology, it can generate floor plans for your property and provide high-quality furniture renders. This service among its other offerings caters not only to homeowners but also benefits property developers, interior designers and home furnishing & service provider retailers. 

In addition to that, SofaX has a rewards points system that enables users to earn points with every purchase, which can later be redeemed as cash rebates for future purchases.

In order to show gratitude to loyal customers, SofaX ran a ‘Spend and Win’ giveaway from 16th May until 15th August 2023, with over 2000 entries. The aim was to reward users who were moving into a new home or upgraded their current ones by purchasing furniture or other services from the app's merchant partners. For every RM1,000 spent, users were awarded entries. The more entries accumulated, the higher the chances of winning the prizes were. The winners were announced and celebrated earlier today during the SofaX Day festivities at the centre court of the Curve shopping mall. 

The three grand prize winners received attractive gifts from partnering brands, including Cuckoo, Daikin, Dyson, Nespresso and Sonos. There were also an additional 10 individuals who received consolation prizes and 9 lucky monthly prize winners whose gifts all amounted to RM27,000. Aside from the exciting prize-giving ceremony, media friends were also invited to join and celebrate SofaX Day. They enjoyed an exclusive live app demonstration and gained insights on the app’s latest features while indulging in goodies from the partners of the event, O’Briens, CookX Asia, and Frank Laurent Coffee Roasters as well as received SofaX points to help kick start their journey with SofaX.

For more information on SofaX and its services with their website at https://www.sofax.com/